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Posts Tagged ‘Facebook coupons’

3 Ways to Improve Your Brand’s Graph Search Ranking

August 2nd, 2013 8:40am

In the beginning of July 2013, Facebook began widely incorporating its new search engine, Facebook Graph Search. This program gives its users the options to search phrases such as “Photos I like” or “Restaurants nearby me that my friends like” so that the Graph Search user will be able to quickly find results for questions they may have. Graph Search uses an algorithm to rank its various search results, and below are the three best ways to get your company’s page ranked higher in the Graph Search algorithm:

Encourage Sharing: Graph Search will rank your company higher if more people have liked your profile and shared your page content. But, no one is going to share your content unless you give them a reason to. An effective way to get Facebook users to like and share your content is to utilize digital coupons that require the user to like your page and share your coupon to get the coupon itself. With this strategy, friends of the Facebook user who shared the coupon will see that deal on their friend’s Facebook walls and become interested in your  coupon. This friend will also like your page and share the coupon, and then his or her friends will be aware of it too. As this process continues, your digital coupon will spread virally, becoming very popular very quickly, raising your Graph Search ranking through social reach.

Offer Facebook apps prominently on your page: Graph Search has the ability to analyze your company’s Facebook page at any moment and access most of the activity that has ever taken place on that page. If Graph Search happens to find a current or past app on your page that received a lot of traffic, your Graph Search ranking will skyrocket. Any app will be acceptable, and some of the most common apps are minigames and surveys. On the other hand, an Online Gift Shop that offers a variety of your products for reasonable prices (possibly discounts) will be one of the best applications to display on your Facebook page because it will increase your company’s Graph Search ranking as well as generate revenue.

Engage Your Fans: Nothing will lower a company page’s Graph Search rank faster than a page that doesn’t engage their fans. Fan interaction can come in many different forms, including posts, surveys, games, questionnaires, or any other form of interactive post that will interest your fans. The more interaction of any kind a company has with its fans, the better its Graph Search ranking will be. Try different forms of engagement, and come back to the types of interaction that generate the most reaction from your fans.

Facebook Graph Search should hold a significant value to any retail or CPG business for one paramount reason: peer recommendations. Peer recommendations are more valuable to a customer than any form of advertising, and the option for a Graph Search user to search for “Brands that my Friends Like” makes Graph Search the perfect medium for your customers to find peer recommendations. Graph Search will allow large brands to focus less time and money on their advertising campaigns, while still gaining valuable customers who learn about the brand through peer recommendations.

 

Image courtesy of Google.

CoupSmart is a social marketing system that creates a measurable revenue stream from fan pages. Want to find out more? Click Here


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Does Your Brand Have A Social Strategy For Back To School Shopping?

July 10th, 2013 8:00am

Emerging trends in social media and mobile-based commerce suggest that brands on Facebook should be planning ahead. Shoppers of all ages – not just the students – are interacting with their preferred brands online and on mobile devices more than ever before. 54% of respondents in a Brand Keys survey prefer to shop online, up 14 percentage points from the previous year.

The same survey indicates that mobile commerce as a whole is projected to generate $17.2 billion in sales in 2013, an increase of 48.3% from 2012. In addition, almost seven out of ten tablet owners use their devices to shop online for back-to-school and college items. As users become more and more inclined to access content via mobile, it is important that brands capitalize on this opportunity.

How can a brand take advantage of the evolving zeal surrounding online and mobile commerce? Simple: use social media to engage with your fans and potential customers. A strong and effective social campaign does at least one of the following: raises awareness, drives traffic and thereby generates revenue from your fans. This is, of course, easier said than done.

Product discounts such as coupon promotions are arguably the best way to interact with customers because they tie together awareness, customer engagement, and web traffic while also generating revenue. Social media offers an excellent platform for turning clicks into conversions and fans into customers. In addition, since 23% of all time spent on mobile applications is spent on Facebook, the opportunity is ripe. The key however, is using the right technologies to quantify ROI, gather data, and follow up on sales in order to turn one-time conversions into dedicated fans and repeat customers.

Playing the mobile game is also critical for brick and mortar storefronts. 52% of adult cell phone owners use their devices in-store to check prices and help with their purchase decision. Furthermore, even these brands without e-commerce outlets can benefit from discounts and promotions on social media. By offering fans (and in-store customers) special deals through Facebook, brands can drive traffic from their fan page into the storefront while also raising awareness and yes, generating revenue.

CoupSmart is a social marketing system that creates a measurable revenue stream from fan pages. Want to find out more? Click Here


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How To Write Clickable & Shareable Online Coupons (WHITE PAPER)

April 3rd, 2013 7:45am

Writing punchy, shareable deals worth talking about takes more than just a few strokes on the keyboard and a thesaurus opened to the word “save” – especially when it comes to drafting online deals. This week, we’re debuting our newest white paper, where we explore and dissect the three major components to crafting a web-worthy coupon for your fans and customers. Learn how Headlines, Subheads, and Small Type all work together to get your fans sharing, clicking, and buying.

You can download the white paper here.

CoupSmart is a social marketing system that creates a measurable revenue stream from fan pages. Want to find out more? Click Here


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Opportunities For Social Monetization: Turning Fans Into Revenue (VIDEO)

January 8th, 2013 9:08am

CoupSmart recently had the opportunity to speak in front of some of the industry’s best digital marketers at the Digital Non-Conference (DNC) in Cincinnati, Ohio. We jump at any opportunity to discuss the unrivaled marketing and sales opportunities in the social space, and this was a great chance to spread the word.

Digital agencies have been some of our best resources for getting CoupSmart’s software onto the fan pages of big brands because they understand our technology and the effect it can have on the long-term marketing goals of their clients. Understanding how to monetize the social space allows brands to reach consumers where they gather everyday, and incentivize them with great offers that lead to purchases, big data analysis capabilities, and a loyal (and vocal) customer base.

Watch above as we go through the different stages of planning and executing revenue-based social media strategies answering questions like What causes conversion via social? How do brands build for this? How is it managed? How is it measured? and How is it sold? We even give a few examples of some successful campaigns we have run that show just how much brands stand to gain from monetizing their social media pages.

CoupSmart is a social marketing system that creates a measurable revenue stream from fan pages. Want to find out more? Click Here


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