What kind of coupons do you use? Where do you get them? For years, a common method to claiming a coupon has been Free Standing Inserts, a deal that can be found in newspapers or magazines. For many companies, this has been an adequate approach for offering deals and promotions to consumers. As our world continues to evolve, however, so has this approach. One tool that has become increasingly purposeful is social media. It now has much more to offer than your friends’ spring break photos and ever-recurrent status updates. In fact, utilizing social media to push promotions is quickly becoming the unparalleled methodology for incentivizing and engaging customers.
A mutually beneficial social opportunity
When it comes to social media, every fan and follower you have should be viewed as a potential customer. Why? Because, according to Nielsen, “The top reason for following or liking a brand, company or celebrity in social networking sites is to receive discounts and special offers.”
Facebook, in particular, is a great platform to successfully accomplish this. Studies show that 79% of Facebook users will “like” a company page just to receive deals and promotions according to MarketForce. A very similar outcome was found in a survey by Compete, who revealed the top reasons why Twitter users follow a brand. The number one reason (at 94%) was to receive discounts and promos.
Social coupons FTW
The benefits to using social media platforms are multi-faceted, and can propose many advantages to the company and it’s customers.
- Motivate purchases and increase your sales revenue
- Boosting your fan page and/or number of followers
- Raising your brand awareness
- Facilitating customer engagement and interaction
To get the most out of your social marketing campaigns, you can use CoupSmart’s services to deliver content that goes beyond engagement. We not only help you distribute social coupons effectively, but most importantly, we help you learn more about your customers by capturing psychographic and demographic data. By doing so, you can easily turn your fans into customers, and then use the collected data to retarget a particular sample of customers, or even engage them individually.