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Posts Tagged ‘Facebook coupons’

Advantages & Implications of Social Coupons

July 15th, 2014 1:27pm

What kind of coupons do you use? Where do you get them? For years, a common method to claiming a coupon has been Free Standing Inserts, a deal that can be found in newspapers or magazines.  For many companies, this has been an adequate approach for offering deals and promotions to consumers.   As our world continues to evolve, however, so has this approach.  One tool that has become increasingly purposeful is social media.   It now has much more to offer than your friends’ spring break photos and ever-recurrent status updates.  In fact, utilizing social media to push promotions is quickly becoming the unparalleled methodology for incentivizing and engaging customers. 

A mutually beneficial social opportunity
When it comes to social media, every fan and follower you have should be viewed as a potential customer. Why? Because, according to Nielsen, “The top reason for following or liking a brand, company or celebrity in social networking sites is to receive discounts and special offers.”

Facebook, in particular, is a great platform to successfully accomplish this.  Studies show that 79% of Facebook users will “like” a company page just to receive deals and promotions according to MarketForce.  A very similar outcome was found in a survey by Compete, who revealed the top reasons why Twitter users follow a brand. The number one reason (at 94%) was to receive discounts and promos.

Social coupons FTW
The benefits to using social media platforms are multi-faceted, and can propose many advantages to the company and it’s customers. 

  • Motivate purchases and increase your sales revenue
  • Boosting your fan page and/or number of followers
  • Raising your brand awareness
  • Facilitating customer engagement and interaction

To get the most out of your social marketing campaigns, you can use CoupSmart’s services to deliver content that goes beyond engagement. We not only help you distribute social coupons effectively, but most importantly, we help you learn more about your customers by capturing psychographic and demographic data.  By doing so, you can easily turn your fans into customers, and then use the collected data to retarget a particular sample of customers, or even engage them individually.

The Importance of A/B Testing with Social Coupons

July 9th, 2014 7:00am

Coupons are an inexpensive advertising option for packaged goods, retailers, and other businesses that are highly desirable by consumers. While the product or service can vary greatly, so does its consumer. It’s easy to simply place a free-standing insert into the Sunday paper, but do we really know if the offer is reaching the appropriate audience? With digital and social coupons, we have the advantage of finding ways to grab the attention of our targeted consumers. And while this may take extra effort, the payoff is significant. In 2013 alone, we saw consumers used over 2 billion digital and print-at-home coupons (Inmar 2014 Coupon Trends Report).

Companies that combined coupons with data capture opportunities gained better insight into the purchase behaviors of their customers. Once companies have captured data, they can make more informed marketing decisions. The one constant we see in digital and social coupon use however, is that based on the promotion or offer, no two audiences are the same. Even within our own client base, we’ve seen similar offers by similar businesses that produce drastically different results, and this is why A/B testing has become a necessity to ensure success in marketing online.

Some key factors to A/B test in your coupons and other promotions are:

Offer Value
Should you offer a percentage off or a flat amount? What’s the minimum value you can provide that will enable you to hit your print and redemption goals?

Expiration Date
What’s the ideal amount of time to give consumers to redeem a deal that will ensure they don’t forget it?

Promotional Strategy
What are the best channels to let consumers know about your offer, and where should you run ads driving traffic to the offer?

Is the design and copy appropriate? Are you drawing the attention of your audience and driving them to claim your offer?

At CoupSmart, we run A/B testing to discover solutions to questions like the ones above. So, if you’re having trouble determining whether your coupon should be “20% off” for six months, or “50% off” for two weeks, give us a call and we’ll be glad to help you out.

3 Ways to Improve Your Brand’s Graph Search Ranking

August 2nd, 2013 8:40am

In the beginning of July 2013, Facebook began widely incorporating its new search engine, Facebook Graph Search. This program gives its users the options to search phrases such as “Photos I like” or “Restaurants nearby me that my friends like” so that the Graph Search user will be able to quickly find results for questions they may have. Graph Search uses an algorithm to rank its various search results, and below are the three best ways to get your company’s page ranked higher in the Graph Search algorithm:

Encourage Sharing: Graph Search will rank your company higher if more people have liked your profile and shared your page content. But, no one is going to share your content unless you give them a reason to. An effective way to get Facebook users to like and share your content is to utilize digital coupons that require the user to like your page and share your coupon to get the coupon itself. With this strategy, friends of the Facebook user who shared the coupon will see that deal on their friend’s Facebook walls and become interested in your  coupon. This friend will also like your page and share the coupon, and then his or her friends will be aware of it too. As this process continues, your digital coupon will spread virally, becoming very popular very quickly, raising your Graph Search ranking through social reach.

Offer Facebook apps prominently on your page: Graph Search has the ability to analyze your company’s Facebook page at any moment and access most of the activity that has ever taken place on that page. If Graph Search happens to find a current or past app on your page that received a lot of traffic, your Graph Search ranking will skyrocket. Any app will be acceptable, and some of the most common apps are minigames and surveys. On the other hand, an Online Gift Shop that offers a variety of your products for reasonable prices (possibly discounts) will be one of the best applications to display on your Facebook page because it will increase your company’s Graph Search ranking as well as generate revenue.

Engage Your Fans: Nothing will lower a company page’s Graph Search rank faster than a page that doesn’t engage their fans. Fan interaction can come in many different forms, including posts, surveys, games, questionnaires, or any other form of interactive post that will interest your fans. The more interaction of any kind a company has with its fans, the better its Graph Search ranking will be. Try different forms of engagement, and come back to the types of interaction that generate the most reaction from your fans.

Facebook Graph Search should hold a significant value to any retail or CPG business for one paramount reason: peer recommendations. Peer recommendations are more valuable to a customer than any form of advertising, and the option for a Graph Search user to search for “Brands that my Friends Like” makes Graph Search the perfect medium for your customers to find peer recommendations. Graph Search will allow large brands to focus less time and money on their advertising campaigns, while still gaining valuable customers who learn about the brand through peer recommendations.


Image courtesy of Google.

Does Your Brand Have A Social Strategy For Back To School Shopping?

July 10th, 2013 8:00am

Emerging trends in social media and mobile-based commerce suggest that brands on Facebook should be planning ahead. Shoppers of all ages – not just the students – are interacting with their preferred brands online and on mobile devices more than ever before. 54% of respondents in a Brand Keys survey prefer to shop online, up 14 percentage points from the previous year.

The same survey indicates that mobile commerce as a whole is projected to generate $17.2 billion in sales in 2013, an increase of 48.3% from 2012. In addition, almost seven out of ten tablet owners use their devices to shop online for back-to-school and college items. As users become more and more inclined to access content via mobile, it is important that brands capitalize on this opportunity.

How can a brand take advantage of the evolving zeal surrounding online and mobile commerce? Simple: use social media to engage with your fans and potential customers. A strong and effective social campaign does at least one of the following: raises awareness, drives traffic and thereby generates revenue from your fans. This is, of course, easier said than done.

Product discounts such as coupon promotions are arguably the best way to interact with customers because they tie together awareness, customer engagement, and web traffic while also generating revenue. Social media offers an excellent platform for turning clicks into conversions and fans into customers. In addition, since 23% of all time spent on mobile applications is spent on Facebook, the opportunity is ripe. The key however, is using the right technologies to quantify ROI, gather data, and follow up on sales in order to turn one-time conversions into dedicated fans and repeat customers.

Playing the mobile game is also critical for brick and mortar storefronts. 52% of adult cell phone owners use their devices in-store to check prices and help with their purchase decision. Furthermore, even these brands without e-commerce outlets can benefit from discounts and promotions on social media. By offering fans (and in-store customers) special deals through Facebook, brands can drive traffic from their fan page into the storefront while also raising awareness and yes, generating revenue.

How To Write Clickable & Shareable Online Coupons (WHITE PAPER)

April 3rd, 2013 7:45am

Writing punchy, shareable deals worth talking about takes more than just a few strokes on the keyboard and a thesaurus opened to the word “save” – especially when it comes to drafting online deals. This week, we’re debuting our newest white paper, where we explore and dissect the three major components to crafting a web-worthy coupon for your fans and customers. Learn how Headlines, Subheads, and Small Type all work together to get your fans sharing, clicking, and buying.

You can download the white paper here.