Here at CoupSmart, we love email even though we aren’t an Email Service Provider (ESP), we don’t act as an email marketing agency or anything like that. We just think it’s the perfect complement to every promotional campaign our clients run and here are the top three reasons why:
1. Cost Effective Traffic Driver
Simply put, it’s the cheapest way to drive traffic to your promotion. Most email solutions either charge a flat fee based upon the number of your subscribers or a cost per email, but at most you should be paying a few cents per email. It’s a bargain compared to your average CPC campaign, and doesn’t require much time to set up either.
2. The Right Audience
Not only is email cheaper than virtually any paid advertising option, if you’ve built your email list up correctly, you’re guaranteed to be getting your promotion in front of the people most likely to participate in it. If your promotion involves sharing or any additional requirements, those are also the people who are most likely to go through those additional steps, further ensuring the success of your promotion.
3. Unparalleled Targeting
With the right ESP, you can also serve up the right customized content and promotions to the right consumer at the right time. One of our favorite scenarios is rather simple – redemption reminders. With the right combination of tools, you can track which consumers have claimed one of your promotions and which have actually redeemed. A set period of time before the promotion expires, simply send an email reminder to each consumer who hasn’t yet redeemed their promotion.
That said, it is important to have a large enough email list to drive a meaningful amount of traffic to your promotion. There are various ways to expand your email database that your ESP can provide, and all of our apps also provide opted-in emails that can be immediately added to your list. Want to learn more? Request a demo with one of our team members now.