Introducing Our Regional Flexibility Feature
We’re happy to announce the launch of our newest feature, Regional Flexibility. This introduces geo-targeting functionality to our platform, enabling clients to simultaneously deliver different promotions to many consumers based on where they live, or where they don’t live.
This new feature is available across all of our platform’s channels, including client websites, Facebook Fan Pages, and mobile properties.
Use DMAs or Zip Codes
This feature offers CoupSmart clients the ability to base campaigns on either Nielsen’s DMAs or Zip Codes, effectively providing gated content.
For DMA campaigns, multi-channel social opt-in technology automatically determines where a consumer is located. Our clients can run a campaign that is available within a single DMA, or they can choose to run multiple campaigns across many DMAs, with some campaigns only available in certain areas. For example, a consumer living in the New York DMA may be offered a deal on mustard, while a consumer living in the Los Angeles DMA may be provided a deal on ketchup.
Example landing page for DMA campaigns:
Zip code based campaigns work similarly, though the consumer must enter their specific zip code to receive a customized deal.
Example landing page for Zip Code campaigns:
All artwork, content, and campaign settings are completely customizable. Multiple zip codes or DMAs can be specified for each campaign, and a general offer can be included to give consumers who don’t live in the targeted areas some reward for interacting with your campaign.
Reporting and Analytics
All of this data is displayed in our back-end analytics platform, where you can access your campaign and consumer data in real time. We also have several tools that extract actionable insights from each of these campaigns, helping clients improve the effectiveness of promotions targeted towards each geographic region.
Request a 15 Minute Demo Tour (and See the New Dashboard!)
Are you ready to learn more about CoupSmart’s regional flexibility technology? Request a demo and be connected with a personal account manager for a brief demo and tour of our platform and learn how you can run better promotional campaigns.