The most recent data available reports a growing adoption of mobile devices as a commerce tool for shoppers. Statcounter reports that 20% of global web traffic is via mobile devices. And according to Business Insider, commerce transactions via mobile jumped to 11% last year from 3% in 2010 — that means mobile consumer spending in 2012 reached $18.6 billion!
Yes, mobile commerce is exploding as more and more shoppers have access to smartphones and tablets at any given time, and brands learn how to leverage these tools to make the shopping experience functional and convenient. The availability of digital coupons on mobile devices are one major factor increasing consumer willingness to shop via mobile. By making coupons simple, easy, and easy to find, shoppers will use these handy incentives to shop online and in-store. While many see a coupon and just think discount, the reality is that digital coupon users actually spend 23 percent more per shopping trip than the average shopper.
Just looking at this graph from Nielsen showing the proliferation of mobile coupons for various categories makes it clear that there is business to be done if you can reach your customers on their device.
Reaching customers doesn’t always have to involve building out new technology. This is a large undertaking that few brands and retailers easily commit to. To start adding sales from mobile technology right now, the smart approach is to leverage the digital presence you already have — using your social media pages to deliver content with a clear call to action.
Not only are consumers walking around with their mobile devices all day, a large amount are accessing their social media accounts for updates. Facebook reports that 78% of their 128 million U.S. users are using the mobile version, and 71% of those are accessing it daily. Facebook has responded by building a more workable mobile platform, as well as additional tools to target posts and advertisements right in the mobile news feed.
So, with Facebook stepping up their mobile game, and fans by-and-large ‘liking’ brand pages in the hopes of getting some kind of special deal, brands have more incentive than ever to activate their fan base and finally get that ROI from social that has been so elusive.
CoupSmart’s suite of social apps is different from what other digital coupon providers offer. Our deals live right on your Facebook page with no need for a redirect. Required sharing can boost the virality of your great deal as fans spread the word to all their friends who see it in their mobile news feed. And, because all interaction takes place within our app, we track each personalized coupon from click to redemption, and gather user information to target future offers for more sales opportunities.
Interested in learning more? Drop us a line at email@example.com and we’d be happy to take you through our products in detail.
CoupSmart is a social marketing system that creates a measurable revenue stream from fan pages. Want to find out more? Click Here