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Archive for the ‘Social Media’ Category

Growing Adoption of Mobile Drives Online Shopping and Digital Coupon Usage

October 10th, 2013 10:27am

The most recent data available reports a growing adoption of mobile devices as a commerce tool for shoppers. Statcounter reports that 20% of global web traffic is via mobile devices. And according to Business Insider, commerce transactions via mobile jumped to 11% last year from 3% in 2010 — that means mobile consumer spending in 2012 reached $18.6 billion!

 Yes, mobile commerce is exploding as more and more shoppers have access to smartphones and tablets at any given time, and brands learn how to leverage these tools to make the shopping experience functional and convenient. The availability of digital coupons on mobile devices are one major factor increasing consumer willingness to shop via mobile. By making coupons simple, easy, and easy to find, shoppers will use these handy incentives to shop online and in-store. While many see a coupon and just think discount, the reality is that digital coupon users actually spend 23 percent more per shopping trip than the average shopper.

 Just looking at this graph from Nielsen showing the proliferation of mobile coupons for various categories makes it clear that there is business to be done if you can reach your customers on their device.

Reaching customers doesn’t always have to involve building out new technology. This is a large undertaking that few brands and retailers easily commit to. To start adding sales from mobile technology right now, the smart approach is to leverage the digital presence you already have — using your social media pages to deliver content with a clear call to action.

Not only are consumers walking around with their mobile devices all day, a large amount are accessing their social media accounts for updates. Facebook reports that 78% of their 128 million U.S. users are using the mobile version, and 71% of those are accessing it daily. Facebook has responded by building a more workable mobile platform, as well as additional tools to target posts and advertisements right in the mobile news feed.

So, with Facebook stepping up their mobile game, and fans by-and-large ‘liking’ brand pages in the hopes of getting some kind of special deal, brands have more incentive than ever to activate their fan base and finally get that ROI from social that has been so elusive.

CoupSmart’s suite of social apps is different from what other digital coupon providers offer. Our deals live right on your Facebook page with no need for a redirect. Required sharing can boost the virality of your great deal as fans spread the word to all their friends who see it in their mobile news feed. And, because all interaction takes place within our app, we track each personalized coupon from click to redemption, and gather user information to target future offers for more sales opportunities.

Interested in learning more? Drop us a line at newaccounts@coupsmart.com and we’d be happy to take you through our products in detail.

CoupSmart is a social marketing system that creates a measurable revenue stream from fan pages. Want to find out more? Click Here


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Google’s New Secure Search Makes Shareable Content More Important Than Ever

October 3rd, 2013 3:00pm

 

Everyone wants a high ranking in Google Search, right? We all want to be found by potential customers searching for the very thing we offer, and we want to be on the list before our competitors. Google continually refines its search algorithm in order to bring forth the most relevant content for the user. So, the question then is how does Google determine who or what is the most relevant? This question now becomes more challenging than ever as Google has announced plans to encrypt all keyword search data from its users making this valuable SEO information unavailable to marketers.

In the 2013 Ranking Factor-Rank Correlation study for Google USA published by SEO company Searchmetrics, it is made clear that social signals above all else are now the main influencers of Google search ranking. Of the top 10 ranking factors 7 are social media related, with 4 of those factors being specifically related to Facebook activity. The fact is, if you’re not making waves on social media it will be hard to make them on Search.

image source: Searchmetrics

Those brands with URLs positioned well in Google Search rankings all tend to have a high number of likes, comments, and shares on their Facebook content. And, the way to get content shared on Facebook is to create shareable content. Among other things, shareable content offers value to the user – value that they want to pass on by sharing it with their friends on the network.

CoupSmart’s social apps bring your Facebook page to life, reaching out to your fans (and their friends) with digital coupons and exclusive offers they can’t get anywhere but on your Fan page. We handle the details. You get the likes and shares (plus actual purchases), while sending strong social signals to Google to rank you higher in search results. More people find your content, and around and around we go. Additionally, our apps collect and deliver the data you need to refine your targeting over time, building a broad base of loyal brand advocates willing to talk about you on Facebook.

Interested in learning more? Drop us a line at newaccounts@coupsmart.com and we’d be happy to take you through our products in detail.

To see us in action, visit the Facebook page of Treasure Cave Cheese from your desktop/laptop.

CoupSmart is a social marketing system that creates a measurable revenue stream from fan pages. Want to find out more? Click Here


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Black Friday Sales: How a Social Gift Store on Facebook increases sales across all channels

September 26th, 2013 3:52pm

A key question for holiday retail is how the use of digital channels may impact consumer spending. Serving digital shoppers in a relevant manner, including being active on Facebook, is an obvious answer. What may not be so obvious are some of the findings as outlined in a recent study conducted by Capgemini, one of the world’s foremost providers of consulting and technology, who published “Digital Shopper Relevancy”. This report provides insight into when, where and how shoppers want to interact with a retailer or consumer products company through various channels (16,000 interviews, 16 countries).

Brand and Retail must focus on achieving a full and continually integrated conversation with shoppers to develop awareness via all channels. 71% of respondents cited Internet sites as the most important digital channel, and nearly half cited social media as the most relevant to learn about products.

Capgemini’s research also found some interesting correlations. For example, 56% of respondents said they were likely to spend more money at a physical store if they had used digital channels to research the product prior to purchase. And 55% said they were more likely to spend more money with a particular retailer if products were available anytime via any channel. The research demonstrates that shoppers are no longer loyal to an individual channel but rather to an experience across all channels.

One of the most effective ways to offer both social media research and an additional sales channel is with a Social Gift Store on Facebook. CoupSmart’s Social Gift Store App seamlessly integrates your branded customer shopping experience right on your Facebook page, next to your other page tabs. We do all of the installation and set-up for you. We have account managers and a step-by-step guide showing you exactly how to get your custom social gift store launched quickly and easily. The CoupSmart Social Gift Store pricing is a win-win because it is based on performance. We take a percentage of sales, allowing you to directly manage your operating costs.

Learn more now by reading about the CoupSmart Social Gift Store or contacting us at newaccounts@coupsmart.com for a demo.

See our latest launch now by visiting the Ghirardelli Social Gift Store on Facebook from your desktop/laptop (will not display on Facebook Mobile).

CoupSmart is a social marketing system that creates a measurable revenue stream from fan pages. Want to find out more? Click Here


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D² Cincinnati Encourages Digital Dialogue Between Brand And Customer (Video Previews)

September 3rd, 2013 1:25pm

Over the past couple of weeks, we have been helping to promote a September conference in CoupSmart’s hometown called D² Cincinnati. The 2-day event is put on by the Cincinnati chapter of the American Advertising Federation (AAF) and dunnhumbyUSA. Because the city is such a hub of consumer marketing expertise, it makes perfect sense to offer a customer-centric digital marketing dialogue right here with brands, retailers, and technology companies all taking part. And, with CoupSmart being a developer of customer-focused social technology, there are many conversations we’d like to have with those in attendance to make us all better at connecting with customers in meaningful ways.

In addition to keynotes from companies like Macy’s, Procter & Gamble, and Facebook, each breakout session looks to be full of information that will lead to the most engaging discussions around digital marketing you have heard all year. Below are a few Google Hangouts I did with D² speakers to offer a glimpse of the conversation they plan to have with attendees. The full list of speakers can be found here.

 

Brandon Faris, Director at LEAPframe takes a few minutes to chat about his upcoming session at D² – “Teleprompters Don’t Cry”

Krista Neher, CEO of Boot Camp Digital & Nikki Means, CEO of Project Socialize sit down together to talk about their joint session at D² - “Visual Social Marketing: The Next Generation of Social Media”

Ryan Derrow, Vice President, Online Media at Empower MediaMarketing talks with me about his upcoming session at D² – “Ads in the Machine: Finding Your Audience Online”

Joe Robb, the Digital Marketing guy at SparkPeople, talks with me about his upcoming session at D² – “How We Made Pinterest a Traffic Juggernaut, and How You Can Too”

Dave Dorr, Creative Consultant at Epipheo, expands on his discussion topic for D² – “How to Suck at Surfing”. Simply put, marketers want their content to make waves, and there are specific ways to leverage existing movements to help bring people to your content and inspire them to share it with their friends.

CoupSmart is a social marketing system that creates a measurable revenue stream from fan pages. Want to find out more? Click Here


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How ‘Facebook for Business’ Can Impact Your Social Strategy

August 27th, 2013 12:41pm

In its continuing effort to improve and simplify its marketing and advertising processes, Facebook has launched the Facebook for Business Page. Thanks to last week’s launch, businesses can now find all the information they need to take advantage of Facebook’s potential as an advertising tool in one place.

Facebook is using the new page to reinforce its efforts to simplify its advertising and change the way brands approach advertising on the social network. Instead of choosing among Facebook’s several promotion vehicles, businesses will now indicate what their specific goals are for their advertising efforts and Facebook will recommend which of its advertising platforms are best suited to reach those goals.

In that same vein, businesses find similar goals under the “Get Started” tab on Facebook for Business, including: drive in-store sales, increase online sales, launch a new product, build awareness, and promote your app. Clicking through these links shows users detailed guides on using Facebook to achieve their business goals.

Moreover, Facebook has also organized its many tools by industry, allowing businesses in Retail or Consumer Goods to find guides for achieving goals more specific to their respective companies.

In addition, Facebook has consolidated all of its marketing and business news into its Facebook for Business blog in order to make the page a complete resource.

It seems like there’s never been a better time to take advantage of Facebook’s unique resources for advertising and marketing. Effective use of and advertising from a Facebook page can open a business up to thousands of potential fans and customers. However, since resources like Facebook for Business are available to everyone, it becomes even more important that a company differentiate itself from the mob of advertisers in the News Feed.

Businesses can achieve this posting compelling content that is useful to their fans and call them to make a purchase – and share with their friends. A well-crafted promotion catches the attention of the fan and compels them to act on the promotion before it expires. And if the content is truly compelling, the fan will share with their friends.

How can it get better? Well, after the initial purchase, a strong promotion should also be able to track the fan from claim to redemption in order to make follow-up offers and maximize ROI. Anything else just isn’t taking full advantage of what Facebook offers.

CoupSmart is a social marketing system that creates a measurable revenue stream from fan pages. Want to find out more? Click Here


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