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Archive for the ‘Social Media ROI’ Category

Does Your Brand Have A Social Strategy For Back To School Shopping?

July 10th, 2013 8:00am

Emerging trends in social media and mobile-based commerce suggest that brands on Facebook should be planning ahead. Shoppers of all ages – not just the students – are interacting with their preferred brands online and on mobile devices more than ever before. 54% of respondents in a Brand Keys survey prefer to shop online, up 14 percentage points from the previous year.

The same survey indicates that mobile commerce as a whole is projected to generate $17.2 billion in sales in 2013, an increase of 48.3% from 2012. In addition, almost seven out of ten tablet owners use their devices to shop online for back-to-school and college items. As users become more and more inclined to access content via mobile, it is important that brands capitalize on this opportunity.

How can a brand take advantage of the evolving zeal surrounding online and mobile commerce? Simple: use social media to engage with your fans and potential customers. A strong and effective social campaign does at least one of the following: raises awareness, drives traffic and thereby generates revenue from your fans. This is, of course, easier said than done.

Product discounts such as coupon promotions are arguably the best way to interact with customers because they tie together awareness, customer engagement, and web traffic while also generating revenue. Social media offers an excellent platform for turning clicks into conversions and fans into customers. In addition, since 23% of all time spent on mobile applications is spent on Facebook, the opportunity is ripe. The key however, is using the right technologies to quantify ROI, gather data, and follow up on sales in order to turn one-time conversions into dedicated fans and repeat customers.

Playing the mobile game is also critical for brick and mortar storefronts. 52% of adult cell phone owners use their devices in-store to check prices and help with their purchase decision. Furthermore, even these brands without e-commerce outlets can benefit from discounts and promotions on social media. By offering fans (and in-store customers) special deals through Facebook, brands can drive traffic from their fan page into the storefront while also raising awareness and yes, generating revenue.

CoupSmart is a social marketing system that creates a measurable revenue stream from fan pages. Want to find out more? Click Here


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How To Test The Waters Of Social Couponing

July 2nd, 2013 8:14am

The article below is a repost of a piece I wrote for Business2Community recently. You can view the original posting here.

 

When it comes to driving sales through social media channels the going can get tough, and lines may seem blurry. A lot of marketers are reluctant to ask for the sale for fear that they will turn off their fans. But, great deals are exactly what customers are looking for when they connect with a brand page. By failing to provide this incentive to fans on their page, brands miss out on a huge opportunity for customer satisfaction, viral reach, and increased sales.

As it happens, digital coupon users make 22% more shopping trips per year and spend 23% more on those trips than the average shopper. So, why not use your brand page as a way to deliver value to your customers, so they will spend more with you? Here are a few quick tips for using social coupons to increase your bottom line.

Set Limits – A common complaint of digital coupons is the assumption that they cannot be controlled. If you are using the right technology, this is absolutely not the case. Your service provider should allow for print limits to be set, so that you only distribute as many as you can afford. Plus, limiting the number available, along with a set time frame in which to claim the offer can make the call-to-action even greater. But, when doing the math remember the redemption rate for digital coupons is much higher than a traditional coupon due to it being more targeted, shareable, and searchable.

Experiment – Finding the right kind of offer that causes fans to click, share, and print may take some work. So, try out a few different deals over a period of time and measure the response. At the same time, experiment with ads and promoted posts to get the word out. Fans can’t print your coupon if they don’t know it exists! Also, make sure these coupon offers are unique to your brand page. If fans can get the same deal from their Sunday paper it is unlikely that they will be motivated to go to your page to get it, much less share it with their friends.

Dig Down Deep – After running a successful campaign, you may be wondering what comes next. Well, that depends on the kinds of tool you are using to deliver the coupon in the first place. A good social app employs technology that not only delivers the coupon to fans, but can track the use of that coupon – shares, prints, redemptions – and learn enough about the fans themselves to follow up, building long-term value. It’s not just about driving one purchase. It’s about a greater ability to turn fans into repeat customers over time.

Your fans are often your most loyal and active customers. Offering them an incentive will help to strengthen that relationship, and encourage them to become social advocates for your brand. This all adds up to a strong social media leg to your marketing strategy that adds revenue you can see.

 Image courtesy of CoupSmart. Not a valid coupon. 

CoupSmart is a social marketing system that creates a measurable revenue stream from fan pages. Want to find out more? Click Here


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Using The Right Tools Brings The ROI To Social Media

March 12th, 2013 9:40am

“Where’s the ROI?” is a question we are always answering in reference to social media. Why? Because everyone wants to know, and because we have some good ways of actually producing it. It’s all in the tools that are used. Technology can enable some great things for marketers, and social networks are one of the best ways of getting there.

In our recent post on Business 2 Community we discuss what the right tools offer that drive ROI from social media, and why social deserves it’s fair share of the marketing spend.  Click here to read.

CoupSmart is a social marketing system that creates a measurable revenue stream from fan pages. Want to find out more? Click Here


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Thirsty Thursdays Episode 2: Strategy

February 21st, 2013 8:00am

Join us this afternoon for our second Thirsty Thursdays Google+ Hangout. Today, we’ll be talking about marketing strategy and why sometimes, the devil is in more than just the details. Join us this afternoon and find out for yourself what exactly is in a Hobo Lobo Bordello Slam Jam Appetizer.

See you at 3PM EST.

CoupSmart is a social marketing system that creates a measurable revenue stream from fan pages. Want to find out more? Click Here


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Data Surplus, Insight Deficit

January 10th, 2013 8:00am

To paraphrase Jerry Seinfeld, anyone can gather data. It’s what you do with the data that matters.

We’ve said it before – getting a ton of information about your customers is great, but unless you can understand what it all means, it’s mostly useless. It’s not quantity here, no matter how much Big Data wants to say otherwise.

And it seems others are catching on – it’s one of the main trends to look for in 2013, according to the The Harvard Business Review: Data Surplus, Insight Deficit.

It’s this deficit that your company needs to remedy to get a clear and precise view of your customers, and keep them coming back. CoupSmart CEO Blake Shipley discussed this very idea a few months back at the Digital Non-Conference.

So, as we creep into 2013, it’s a good time to take charge of the information you’re gathering, sift through what matters, and make sure that what you’re getting makes sense and is actually useful.

photo courtesy llahbocaj

CoupSmart is a social marketing system that creates a measurable revenue stream from fan pages. Want to find out more? Click Here


Click Here To Request A Demo

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