Everyone wants a high ranking in Google Search, right? We all want to be found by potential customers searching for the very thing we offer, and we want to be on the list before our competitors. Google continually refines its search algorithm in order to bring forth the most relevant content for the user. So, the question then is how does Google determine who or what is the most relevant? This question now becomes more challenging than ever as Google has announced plans to encrypt all keyword search data from its users making this valuable SEO information unavailable to marketers.
In the 2013 Ranking Factor-Rank Correlation study for Google USA published by SEO company Searchmetrics, it is made clear that social signals above all else are now the main influencers of Google search ranking. Of the top 10 ranking factors 7 are social media related, with 4 of those factors being specifically related to Facebook activity. The fact is, if you’re not making waves on social media it will be hard to make them on Search.
image source: Searchmetrics
Those brands with URLs positioned well in Google Search rankings all tend to have a high number of likes, comments, and shares on their Facebook content. And, the way to get content shared on Facebook is to create shareable content. Among other things, shareable content offers value to the user – value that they want to pass on by sharing it with their friends on the network.
CoupSmart’s social apps bring your Facebook page to life, reaching out to your fans (and their friends) with digital coupons and exclusive offers they can’t get anywhere but on your Fan page. We handle the details. You get the likes and shares (plus actual purchases), while sending strong social signals to Google to rank you higher in search results. More people find your content, and around and around we go. Additionally, our apps collect and deliver the data you need to refine your targeting over time, building a broad base of loyal brand advocates willing to talk about you on Facebook.
Interested in learning more? Drop us a line at firstname.lastname@example.org and we’d be happy to take you through our products in detail.
To see us in action, visit the Facebook page of Treasure Cave Cheese from your desktop/laptop.
CoupSmart is a social marketing system that creates a measurable revenue stream from fan pages. Want to find out more? Click Here