COUPSMART BLOG

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Archive for the ‘Marketing’ Category

How to Drive Traffic to Digital Campaigns to Capture Consumer Data

July 29th, 2015 10:32am

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Our marketing team has composed a white paper with an in-depth analysis of the ideal ways to drive traffic to digital campaigns to ignite engagement with followers and fans. Download the white paper to learn how to drive more traffic to digital campaigns.

Read How to Drive Traffic to Digital Promotions for Optimal Results, for three traffic-driving reasons:

-Drive traffic to digital promotions located on your own branded pages to increase conversions and sales.

-Drive traffic to reduce dependency on third party traffic, like destination sites.

-Drive traffic to your digital promotions’ to capture more consumer data.

 The CoupSmart System Captures More Consumer Data

When using CoupSmart’s data acquisition technology, more traffic equals more actionable data.

The platform uses coupons and promotions as a vehicle to collect granular level data from social media profiles and then packages that information for actionable consumer insights on the back-end. Like you, we believe that consumers should visit and stay on your branded pages with the ability to claim offers without completing and submitting long forms.

CoupSmart’s software utilizes promotions to discern actionable insight on customers who claim offers. Our application records the consumer’s birthday, accurate email address, age, location and Facebook likes as soon as they claim an offer! In our experience, companies who use this granular consumer level data have superior campaigns because they use the information collected to build loyalty and ultimately boost sales. Request a meeting with an account manager to learn more.

Three Benefits Of Geo-Targeting (Regional Flexibility) For Brands

July 21st, 2015 5:32pm

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Download the CoupSmart White Paper: How to Drive Traffic to Digital Promotions.

Geo-targeting enables brands, retailers, and QSRs to target consumers on laptops, tablets, or (primarily) mobile phones, based on their location. In the CPG industry, this is commonly known as regional flexibility.

Because of the benefits and advantages of geo-targeted advertising, it is growing at a rapid clip. Location-targeted mobile ad revenues in the U.S. will grow from $6.8 billion in 2015 to $18.2 billion in 2019, according to this report by BIA/Kelsey. This accelerated growth is attributable to key benefits enjoyed by brands.

What Are Some Of The Benefits of Regional Flexibility / Geo-Targeting?

Speed

Geo-targeting is faster to roll out than traditional advertising (television, print, radio) because it is digital, and due to this nature real-time feedback is available, unlike in traditional advertising channels. This feedback allows organizations to increase the budget of an on-going campaign that is performing well, or to reduce or stop a campaign midway because of under-performance. Since geo-targeting campaigns are more flexible, the old adage remains true: time is money.

Reduced Costs

Unlike paper coupons, a coupon sent via mobile based on a consumer’s location is more likely to be redeemed because it is more relevant and timely. In addition to this, a digital coupon does not have the overhead expense associated with expired offers.

Targeting Geographically

This is rather obvious but important nonetheless.  Targeting by region or geography helps brands engage with different regional cultures (such as Northern California versus Southern California) and develop more sophisticated testing, for instance, comparing different offers or promotions in the same region.

Geo-Targeting / Regional Flexibility Examples

In 2010, Starbucks became one of the first brands to run a campaign that relied on consumers opting-in to receive relevant messages based on their location and other relevant data. It worked alongside mobile carrier O2 delivering coupons to customers’ smartphones that enabled them to claim 50% off when they came within close proximity to a store. The delivery of the coupons was relevant and accurate and O2 customers were required to opt in, which removed the possibility of spamming.

In 2013, EA Sports used geo-targeted mobile advertising to promote the launch of their FIFA ’14 video game. The advertisements were shown to consumers within range of ‘football’ stadiums.

CoupSmart’s technology captures accurate data for brands and retailers by promoting digital campaigns to relevant consumers, and can do so based on their Facebook location – learn more here.

Download the CoupSmart White Paper: How to Drive Traffic to Digital Promotions.

image credit: pixgood.com

The 4 Elements That Drive The Most Traffic To Digital Promotions

July 15th, 2015 9:28am

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A key ingredient in developing a successful marketing system is having the ability to drive traffic to branded, digital destinations. Being able to drive traffic to your own digital properties reduces reliance on third parties, increases brand awareness, and builds know-how in your organization.

From our recently completed white paper, How to Drive Traffic to Digital Promotions for Optimal Results, we share the top 4 elements that drive the most traffic to online campaigns/promotions. Download the free white paper.

Here are the top traffic-driving elements:

OneCreate a compelling offer for the consumer. Creating a compelling offer ensures that consumers actually click, claim, redeem, and interact with your campaign!

Two – Campaigns with top copywriting and design use the active, not the passive voice, and have an almost unhealthy focus on creating the most attention grabbing and relevant headline titles.

Three – Using multiple channels simultaneously leverages your current campaign and efforts on different platforms. This includes social media marketing, email marketing, and website marketing.

FourPaid advertising drives relevant and affordable traffic to a campaign’s landing pages. Don’t underestimate the combined power of Facebook and Google’s display advertising networks, as they hold a display advertising market share of 38%.

The CoupSmart system collects actionable, consumer data that builds-up brands, retailers, and QSRs’s consumer databases and reduces their dependence on third party destination sites. Learn more about the CoupSmart platform.

Read the white paper for detailed information about driving traffic to digital destinations.

[White Paper] Driving Traffic To Digital Campaigns

July 7th, 2015 1:43pm

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The most valuable asset in the digital world is traffic. With sufficient traffic, marketing goals and sales numbers are far easier to reach. Even a poorly performing campaign with healthy traffic, but low conversion rates, can be dramatically improved by changing design and content, along with A/B testing, to increase the conversion rate.

Poorly performing campaigns with stable traffic can be turned around quickly! That’s why it is a common business and marketing goal to drive more website traffic, for a whole host of reasons. From lead generation, to promotional campaigns, to contests, to app downloads, to purchases, and to newsletter sign-ups, the list is endless.

That’s why we wrote a white paper to help brands, retailers, and QSRs learn how to drive traffic to their own digital promotions, without relying on third party destination sites.

In our white paper, How to Drive Traffic to Digital Promotions for Optimal Results, we detail the best strategies and methods to drive traffic to your digital campaigns’ landing pages, removing the need to rely on third party destination sites, and improving the return on your marketing dollars.

Download it today.

Regional Flexibility + CoupSmart’s Technology For Digital Campaigns

June 30th, 2015 9:55am

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Introducing Our Regional Flexibility Feature

We’re happy to announce the launch of our newest feature, Regional Flexibility. This introduces geo-targeting functionality to our platform, enabling clients to simultaneously deliver different promotions to many consumers based on where they live, or where they don’t live.

This new feature is available across all of our platform’s channels, including client websites, Facebook Fan Pages, and mobile properties.

Use DMAs or Zip Codes

This feature offers CoupSmart clients the ability to base campaigns on either Nielsen’s DMAs or Zip Codes, effectively providing gated content.

For DMA campaigns, multi-channel social opt-in technology automatically determines where a consumer is located. Our clients can run a campaign that is available within a single DMA, or they can choose to run multiple campaigns across many DMAs, with some campaigns only available in certain areas. For example, a consumer living in the New York DMA may be offered a deal on mustard, while a consumer living in the Los Angeles DMA may be provided a deal on ketchup.

Example landing page for DMA campaigns:

happy time soda DMA

Zip code based campaigns work similarly, though the consumer must enter their specific zip code to receive a customized deal.

Example landing page for Zip Code campaigns:

happy time soda zip code

All artwork, content, and campaign settings are completely customizable. Multiple zip codes or DMAs can be specified for each campaign, and a general offer can be included to give consumers who don’t live in the targeted areas some reward for interacting with your campaign.

Reporting and Analytics

All of this data is displayed in our back-end analytics platform, where you can access your campaign and consumer data in real time. We also have several tools that extract actionable insights from each of these campaigns, helping clients improve the effectiveness of promotions targeted towards each geographic region.

Request a 15 Minute Demo Tour (and See the New Dashboard!)

Are you ready to learn more about CoupSmart’s regional flexibility technology? Request a demo and be connected with a personal account manager for a brief demo and tour of our platform and learn how you can run better promotional campaigns.