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Archive for the ‘Marketing’ Category

Are You Talking to Autopilot Robots or People?

November 23rd, 2015 3:49pm

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CoupSmart is now a part of a new exchange to better serve you, partnering with the likes of IBM and Facebook to name a few. Here’s the new acronym to memorize: UBX.

Universal = It’s big.

Behavior = They’ve couponed once, they’ll coupon again.

eXchange = Let’s scratch each other’s backs and help each other out, shall we?

You’re busy and have zero time. We understand. It’s not an add-on…It’s pre-integrated with data that’s already there. UBX re-looks at data in a new way.

 “The real voyage of discovery consists not in seeking new landscapes, but in having new eyes”

– Marcel Proust.

Re-look at your data with new eyes. Or have us look at it for you, sift insights to the top, and turn that insight into profit for you. Your data is already there; we’ll turn that data into a better ROI.

An Example.

Say your coupon is…

X   Viewed

X   Claimed


Oh how important that suffix “-ed” is. If a consumer has viewed your coupon, taken the steps to claim it, but has yet to redeem it, you know they are close to closing the deal. With UBX, CoupSmart can identify these people, study their behavior, and tailor a custom message to them (e.g. If they “like” Starbucks coffee, send the message in the morning and talk about redeeming a coupon easily during their coffee breaks.)

Instead of acting like autopilot robots, let’s talk to people. You’re a marketer. You know human behavior is important. Focus on the folks that are likely to convert. Make your effort worth it.

Whether you’re with IBM, not with them, in the Cloud or not, CoupSmart can help you. Chat with us today and see how we can distill your data down to something that’s actionable and profitable.

Promotions Can’t Stand on Their Own

September 2nd, 2015 4:09pm

With digital and social channels taking over marketing, the days of running successful, stand-alone promotions and coupons are rapidly disappearing. When consumers look at the promotions your brand runs, they’re also looking at everything else that your brand is doing across a multitude of traditional and digital channels. There is no void that promotions can exist in anymore – it’s all one big interconnected experience for consumers.

So what’s the key metric for promotions in this new environment? In a word, Traffic.

This can come from a variety of sources, but the most cost-efficient traffic comes from a brand’s own website(s), social pages and email lists. After all, it’s a lot cheaper to get a promotion in front of a consumer who’s already visiting your website, signed up for an email list or engaged with your social channels (or who even just has a friend who’s engaged with your social channels) than constantly purchasing digital or (especially) traditional media advertising.

It takes commitment to build up traffic from these sources, however, and it takes more than just offering coupons from time to time. Consumers now expect to have a variety of high quality content create for them by brands, content that is truly interesting and well-produced.

We always find the broad term “high-quality content” frustrating though. What does that really mean when applied to what consumers are looking for from your brand? Promotions themselves always rank high on the list, but that’s just the tip of the content iceberg. To make it easy, here are a few key areas for you and your agency to focus on (and you can find out more in this fantastic article on Social Media Strategies Summit).

  • Exclusive experiences for consumers on a particular channel
  • Getting new information on your products and brand activities first
  • Opportunities for customers to offer direct feedback on your products and services

Beyond all of this, our personal favorite option for high-quality content is also the easiest: reposting content from others that is relevant to your key customers and is timely. For example, if you are selling primarily to mothers of young, school-age children, occasional helpful articles on back-to-school items or tasks during the months of July and August would be a great choice. Just be sure that there is a credible tie-in between the articles that you repost and your brand, and ALWAYS be sure to properly credit the source of your content if you’re not providing a direct link to it.

Want to learn more about capturing psychographic and demographic information on your customers that can be used to create fantastic content? Request a demo of the CoupSmart platform with one of our team members.

What Does the Increase in Ad-Blocking Mean to the Coupon Industry?

August 26th, 2015 4:30pm

Recent reports, such as this one by Business Insider, have made one thing clear: Consumers are rapidly adopting ad-blocking software. In fact, as of June 2015 almost 200 million consumers are using ad-blocking software, that’s almost a 100% year over year increase. At CoupSmart, we believe this trend will have several key impacts on how promotions are run, including:

Higher Focus on Quality Creative and Content

Word of mouth, whether through social, digital or email, will become more important as display advertising loses effectiveness. If a promotion is truly interesting and sharable, it has the potential to reach more consumers in a more effective way than display ads.

With the algorithms that various social networks use to display content, this also means it’ll be much harder for offers to live in a vacuum. Consistent, high-quality content campaigns will be needed to fill the void between promotions, ensuring:

  • Consumers engage with your brand
  • Organic traffic is substantially effect your sales

Increasing Importance of Building Customer Databases

This technological shift has made it even more important to build, maintain and continue growing your brand’s own customer database, especially a list of high quality email addresses for direct communication. With industry average open rates typically between 15-20%, email currently is one of the most effective ways to get in front of your customers and potential customers, and this will continue as it becomes harder for display advertising to reach your target audience at the right time.

In addition to emails, it’s also important to collect demographic and psychographic information on your customers. Not only can this be used to target email marketing campaigns better, it’s also a ready source of data on what sort of content you should create to have the best chance for your promotions to resonate with your customers.

Continuing Focus on Mobile

While Apple may be trying to change how mobile works, due to various technical limitations, it’s still much harder for consumers to effectively block ads on their mobile devices. This increases the importance of a channel that was already taking a larger and larger share of the display advertising market.

A few simple ways to ensure that promotions are always compatible with mobile options is to design responsive ads that works on a mobile device or desktop on your web-based campaigns, and make use of shortened URL that can direct traffic easily (especially if Facebook apps are involved).

While the end result of this increase in ad-blocker usage is uncertain, we think this represents a fantastic opportunity for marketers. It’s a chance to really show the following:

  • The value marketers provide to organizations by going beyond simple automated ad testing
  • An understanding of what potential customers are looking for from brands
  • The opportunity to create content that truly resonates with customers

Want to learn more about capturing granular personal data on your customers that can be used to build up your brand’s database and create great content campaigns? Request a demo with one of our team members now.

Why Email Should Be a Part of Every Promotional Campaign

August 18th, 2015 3:35pm


Here at CoupSmart, we love email even though we aren’t an Email Service Provider (ESP), we don’t act as an email marketing agency or anything like that. We just think it’s the perfect complement to every promotional campaign our clients run and here are the top three reasons why:

1. Cost Effective Traffic Driver

Simply put, it’s the cheapest way to drive traffic to your promotion. Most email solutions either charge a flat fee based upon the number of your subscribers or a cost per email, but at most you should be paying a few cents per email. It’s a bargain compared to your average CPC campaign, and doesn’t require much time to set up either.

2. The Right Audience

Not only is email cheaper than virtually any paid advertising option, if you’ve built your email list up correctly, you’re guaranteed to be getting your promotion in front of the people most likely to participate in it. If your promotion involves sharing or any additional requirements, those are also the people who are most likely to go through those additional steps, further ensuring the success of your promotion.

3. Unparalleled Targeting

With the right ESP, you can also serve up the right customized content and promotions to the right consumer at the right time. One of our favorite scenarios is rather simple – redemption reminders. With the right combination of tools, you can track which consumers have claimed one of your promotions and which have actually redeemed. A set period of time before the promotion expires, simply send an email reminder to each consumer who hasn’t yet redeemed their promotion.

That said, it is important to have a large enough email list to drive a meaningful amount of traffic to your promotion. There are various ways to expand your email database that your ESP can provide, and all of our apps also provide opted-in emails that can be immediately added to your list. Want to learn more? Request a demo with one of our team members now.

Make Your Charity-Based Campaigns Even Better

August 12th, 2015 11:24am

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We’re happy to announce our newest feature, the CoupSmart Donation Gate. This feature enables our clients to run promotions that incentivize consumers to donate to a charity they’ve partnered with in return for a deal. All donations are processed by CoupSmart and forwarded directly to the charity, making it simple to do a ‘good deed’ while driving more sales for your businesses and collecting consumer data.

The Donation Gate can be run across a variety of channels including websites, Facebook and mobile, and is perfect to help your holiday marketing campaigns gain even more traction. For instance, one of our clients is partnering with Toys for Tots and offering a bundle of coupons to consumers who donate at least $1. The campaign will be featured across websites, Facebook fan pages and mobile for consumers inside retail stores.


As with all of our products, campaigns using this feature capture the personal data of every consumer, including their name, email, and other demographic and psychographic information. This is all opt-in data, and can be immediately added to your customer list.

Interested to learn more about how the Donation Gate can help your holiday campaigns and others succeed? Request a demo here and one of our team members will quickly get back to you.