COUPSMART BLOG

Your resource for digital and social couponing news

Archive for the ‘Data’ Category

Artificial Intelligence + CoupSmart

June 20th, 2017 5:28pm

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As a continuation of our partnership with IBM, we’re happy to announce that we have launched our first integration between Watson and CoupSmart.

BETTER INSIGHTS
We know that all of our clients and agency partners value the personal data we capture during campaigns, but we also know that it’s easy to get overwhelmed.  After all, it’s not uncommon to collect over a million unique Facebook Likes during each campaign.

By tapping into IBM’s Watson Analytics tool, our Client Services team is now able take the millions of data points we have on your customers and more effectively analyze it to create even more accurate insights into who your best customers really are.

ARE YOU GETTING OPTIMAL RESULTS FROM MARKETING SPEND?
Using the insights created from this data, we work with clients and their agency partners to help determine optimal offer values, creative and traffic sources, and help many clients experience a 200%+ increase in response rates.  Many of our clients also use these insights to run better targeted paid advertising campaigns and content campaigns outside of promotions.

Click here for a video on how IBM Watson works.

Ready to start developing better profiles of your key customers and get better results from your promotional and other marketing campaigns?  Contact us at sales@coupsmart.com, or request a demo here.

Are You Talking to Autopilot Robots or People?

November 23rd, 2015 3:49pm

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Do UBX?

CoupSmart is now a part of a new exchange to better serve you, partnering with the likes of IBM and Facebook to name a few. Here’s the new acronym to memorize: UBX.

Universal = It’s big.

Behavior = They’ve couponed once, they’ll coupon again.

eXchange = Let’s scratch each other’s backs and help each other out, shall we?

You’re busy and have zero time. We understand. It’s not an add-on…It’s pre-integrated with data that’s already there. UBX re-looks at data in a new way.

 “The real voyage of discovery consists not in seeking new landscapes, but in having new eyes”

– Marcel Proust.

Re-look at your data with new eyes. Or have us look at it for you, sift insights to the top, and turn that insight into profit for you. Your data is already there; we’ll turn that data into a better ROI.

An Example.

Say your coupon is…

X   Viewed

X   Claimed

___Redeem

Oh how important that suffix “-ed” is. If a consumer has viewed your coupon, taken the steps to claim it, but has yet to redeem it, you know they are close to closing the deal. With UBX, CoupSmart can identify these people, study their behavior, and tailor a custom message to them (e.g. If they “like” Starbucks coffee, send the message in the morning and talk about redeeming a coupon easily during their coffee breaks.)

Instead of acting like autopilot robots, let’s talk to people. You’re a marketer. You know human behavior is important. Focus on the folks that are likely to convert. Make your effort worth it.

Whether you’re with IBM, not with them, in the Cloud or not, CoupSmart can help you. Chat with us today and see how we can distill your data down to something that’s actionable and profitable.

Understanding Consumer Coupon Activity

September 23rd, 2015 1:35pm

The CoupSmart platform helps brands run promotions and collect granular consumer data. This means coupons. A lot of coupons. We’ve analyzed the millions of coupons we’ve delivered for clients, and here are some of the interesting data points we’ve found regarding the days, times and channels consumers are most active on for various industries.

CoupSmart Infographic

What Does the Increase in Ad-Blocking Mean to the Coupon Industry?

August 26th, 2015 4:30pm

Recent reports, such as this one by Business Insider, have made one thing clear: Consumers are rapidly adopting ad-blocking software. In fact, as of June 2015 almost 200 million consumers are using ad-blocking software, that’s almost a 100% year over year increase. At CoupSmart, we believe this trend will have several key impacts on how promotions are run, including:

Higher Focus on Quality Creative and Content

Word of mouth, whether through social, digital or email, will become more important as display advertising loses effectiveness. If a promotion is truly interesting and sharable, it has the potential to reach more consumers in a more effective way than display ads.

With the algorithms that various social networks use to display content, this also means it’ll be much harder for offers to live in a vacuum. Consistent, high-quality content campaigns will be needed to fill the void between promotions, ensuring:

  • Consumers engage with your brand
  • Organic traffic is substantially effect your sales

Increasing Importance of Building Customer Databases

This technological shift has made it even more important to build, maintain and continue growing your brand’s own customer database, especially a list of high quality email addresses for direct communication. With industry average open rates typically between 15-20%, email currently is one of the most effective ways to get in front of your customers and potential customers, and this will continue as it becomes harder for display advertising to reach your target audience at the right time.

In addition to emails, it’s also important to collect demographic and psychographic information on your customers. Not only can this be used to target email marketing campaigns better, it’s also a ready source of data on what sort of content you should create to have the best chance for your promotions to resonate with your customers.

Continuing Focus on Mobile

While Apple may be trying to change how mobile works, due to various technical limitations, it’s still much harder for consumers to effectively block ads on their mobile devices. This increases the importance of a channel that was already taking a larger and larger share of the display advertising market.

A few simple ways to ensure that promotions are always compatible with mobile options is to design responsive ads that works on a mobile device or desktop on your web-based campaigns, and make use of shortened URL that can direct traffic easily (especially if Facebook apps are involved).

While the end result of this increase in ad-blocker usage is uncertain, we think this represents a fantastic opportunity for marketers. It’s a chance to really show the following:

  • The value marketers provide to organizations by going beyond simple automated ad testing
  • An understanding of what potential customers are looking for from brands
  • The opportunity to create content that truly resonates with customers

Want to learn more about capturing granular personal data on your customers that can be used to build up your brand’s database and create great content campaigns? Request a demo with one of our team members now.

How to Drive Traffic to Digital Campaigns to Capture Consumer Data

July 29th, 2015 10:32am

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Our marketing team has composed a white paper with an in-depth analysis of the ideal ways to drive traffic to digital campaigns to ignite engagement with followers and fans. Download the white paper to learn how to drive more traffic to digital campaigns.

Read How to Drive Traffic to Digital Promotions for Optimal Results, for three traffic-driving reasons:

-Drive traffic to digital promotions located on your own branded pages to increase conversions and sales.

-Drive traffic to reduce dependency on third party traffic, like destination sites.

-Drive traffic to your digital promotions’ to capture more consumer data.

 The CoupSmart System Captures More Consumer Data

When using CoupSmart’s data acquisition technology, more traffic equals more actionable data.

The platform uses coupons and promotions as a vehicle to collect granular level data from social media profiles and then packages that information for actionable consumer insights on the back-end. Like you, we believe that consumers should visit and stay on your branded pages with the ability to claim offers without completing and submitting long forms.

CoupSmart’s software utilizes promotions to discern actionable insight on customers who claim offers. Our application records the consumer’s birthday, accurate email address, age, location and Facebook likes as soon as they claim an offer! In our experience, companies who use this granular consumer level data have superior campaigns because they use the information collected to build loyalty and ultimately boost sales. Request a meeting with an account manager to learn more.