Social media is no longer a “young man’s game”. Moms, businessmen, teachers, mailmen… they use it, and I’d be willing to bet that you’re using some form of social media too. And with a little information, it wouldn’t be difficult to pinpoint exactly which ones you use, and how much time you spend interacting with them.
Daniel Keys Moran once said, “You can have data without information, but you cannot have information without data”. Furthermore, with the right data, you can have access to powerful information. So where can you find the right data? Social media.
Collectively, there are many benefits to using social media.
- It offers a channel for you to stay connected to your audience
- It provides validation
- It builds awareness
- It effectively pulls in traffic and increases your exposure
- It contains valuable insights about your audience
That being said, each platform is functionally unique and is used by different people to accomplish different objectives. The key is to identify which platforms are most applicable to you. Having a social media account is not enough. Be active, and make sure you are using each one in it’s full potential. Check out the figures below and use the data to start optimizing your social activity.