Where the eyeballs go, so goes social.
Social media is the night club of the Internet. Whatever’s hot, fun, and young right now rules the day. MySpace gave way to Facebook. Digg gave way to Reddit.
And now, desktop is giving way to mobile.
More than 57% of Americans own a smartphone, so it only makes sense. If your business model favors digital marketing, you might want to revisit how you’re spending your digital dollars. If it’s all on desktop banner ads, now’s the time to upgrade your digital marketing to make sure it follows the eyeballs onto smaller screens.
Here are three main tips for getting the most out of a mobile consumer:
1. Make sure your business is reachable on mobile. If a potential customer was walking near your business, could they find it on their phone? They’d better be able to. The best way to start is to make sure your business is on Google Local. An address, a phone number, and hours of operation are the most important elements here. And while you’re at it, update your Facebook Page to include the information, too.
2. Make sure your website is accessible on mobile. Your website may look beautiful and perfect on a desktop or laptop computer, but it may be a nightmare to navigate on a mobile device. A redesign may be in order, in which case you can look into responsive design, which allows a website to “stretch” to fit the screen it’s being viewed on.
3. Make sure you’re giving a mobile device user a compelling reason to stop by. Being accessible via mobile is great, but a reason to actually come in and take those eyeballs from smartphone screen to checkout line is going the extra mile. Having smartphone-only deals or rewards is one of the best ways to get nearby customers into your store.
To truly understand all your business can do with mobile, check out Google’s slick video here.
If you’re in the Cincinnati area and want to make sure your business’ website looks great on mobile, stop by the new Open Device Lab starting Monday to test it out for yourself.