How to Use Social Coupons to Remarket to Your Customers
Does your brand use digital coupons (print-at-home) in your online strategy? Are you looking to find more value in the stratagem, such as increasing customer loyalty or gaining more data? A digital promotions platform with social coupons is an approach worth considering.
As digital coupons have higher redemption rates compared to traditional coupons (cite) and drive sales for brands and products because of convenience and ease of use. Social coupons are placed on platforms like Facebook and also inherit these same characteristics while adding better metrics, speed, usage and sharability.
Most importantly, they provide social visibility for brands and customer data acquisition, which is highly valuable. The strategic value of coupons increases as personal, re-marketable data is captured, like email addresses.
CoupSmart is a digital promotions platform that uses social coupons to drive sales and capture valuable data to deliver higher conversion rates and re-marketable email lists for its clients. The capturing of customer email addresses allows different consumer segments to be targeted, creating the ability to remarket.
The 4 Steps to Remarket to Your Customers
Capturing valuable consumer data from social coupons expands the business use-case of current investment cycles, by enabling brands to remarket and retarget its customers, increasing your ROI. Here’s how:
- Run a Coupon Campaign with Facebook’s API
CoupSmart’s digital promotions software is integrated with Facebook. Therefore, a coupon campaign can run on a Facebook Fan Page or another digital property, such as the web or mobile-optimized sites, using Facebook as the control.
- Capture Customer Data When a Coupon is Claimed
When claiming the coupon, the consumer is required to authorize Facebook App Permissions to finalize the claim. When the coupon is claimed, the brand captures 17 key indicators from the customer’s Facebook profile, including, email address, demographics, psychographic, and campaign-level data (views, claims, geography). At CoupSmart, this method of data capture is more than 90% effective. This process is illustrated below:
- Then, Plug Customer and Campaign Data Back Into Your Marketing Database (with a CSV File or ESP integration)
Campaign and customer data is recycled back to the brand through an Email Service Provider, an existing CRM system, or through CoupSmart’s own email platform. Email Service Providers (ESPs) have many targeting tools to use.
- Remarket, Retarget, and Grow
While the possibilities are many, typical use cases are:
(1) Coupon redemption reminders
(2) Birthday deals
(3) Relationship status updates (recently engaged or married)
(4) Customized content based on likes and interests
(5) Many clients use the ‘overall data‘ to determine the future content mix of marketing campaigns across the entire spectrum
Additional Pros of CoupSmart’s Digital Promotions Platform
- No software or print-driver download is needed
- World-class security and fraud prevention
- Demographic and psychographic data
- Higher conversion rates
When Does the CoupSmart Platform Make Sense?
When your clients, prospects, or brand managers ask about promotions, coupons, rebates, contests, data, building their CRM and email platforms, or, when they say “I’m simply not getting the data back from my current coupon vendor”.
How Do I Learn More?
Learn how to remarket to your customers with digital coupons, and request a CoupSmart demo today. Or call us at 513-374-6276!