CoupSmart Blog

People like businesses on Facebook to get coupons.

We say this a lot, but it's only because of two reasons:

1) We believe it; and

2) Stories like this keep popping up:

"The top reason for following or liking a brand, company or celebrity on social networking sites is to receive discounts and special offers, confirms a survey of global online consumers conducted by Nielsen."

And it only makes sense. For all the warm and fuzzy talk about "engagement" and "connection", when it comes down to it, consumers want to save money. And they'll like your page in order to do so.

Of course, warm and fuzzy is good; after all, it helps foster top-of-mind brand awareness with consumers. So, the question is not "How many 'Likes' do I have?"; it's "What will you do with the 'Likes' once you receive them?"

Keeping your fans interested in your brand after they 'Liked' you just to get a deal is where the real social media magic comes in.

But before you can keep eyeballs on you and your brand, you first have to get noticed. Luckily, it just takes a few seconds to get started.