How Social Commerce Is Like Selling Hot Dogs
May 18th, 2011 5:00am by Nick Sweeney
I'm always looking at the social media marketplace through the lens of someone who actually participates in social media. I figure if I wouldn't want to see it on my Facebook wall or in my Twitter feed, why would I put out the same messaging?
I always considered the social media sphere to be akin to a park, where you and your friends all gather to meet. Because like social media, nobody goes to a park to shop, they go there to hang out with their friends.
But with "f-commerce" (Facebook commerce) becoming more and more ubiquitous, perhaps a "park" isn't the best analogy.
As Social Commerce Today reports, most Facebook shoppers buy on impulse. And as Dean Alms of Milyoni describes it, Facebook should be viewed less like a park and more like a ballpark.
“You are there to enjoy a ballgame, but during the game you are likely to buy some food, beverage and maybe even a ball cap or T-shirt. You never went there to ‘shop’. Those that appreciate this role of Facebook will do better in the future than those that see Facebook as just another E-commerce channel.”
It's an apt description, and one to keep in mind when creating your Facebook messaging, sales, and discounts.
What do you think?