CoupSmart is now a part of a new exchange to better serve you, partnering with the likes of IBM and Facebook to name a few. Here’s the new acronym to memorize: UBX.
Universal = It’s big.
Behavior = They’ve couponed once, they’ll coupon again.
eXchange = Let’s scratch each other’s backs and help each other out, shall we?
You’re busy and have zero time. We understand. It’s not an add-on…It’s pre-integrated with data that’s already there. UBX re-looks at data in a new way.
“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes”
– Marcel Proust.
Re-look at your data with new eyes. Or have us look at it for you, sift insights to the top, and turn that insight into profit for you. Your data is already there; we’ll turn that data into a better ROI.
Say your coupon is…
Oh how important that suffix “-ed” is. If a consumer has viewed your coupon, taken the steps to claim it, but has yet to redeem it, you know they are close to closing the deal. With UBX, CoupSmart can identify these people, study their behavior, and tailor a custom message to them (e.g. If they “like” Starbucks coffee, send the message in the morning and talk about redeeming a coupon easily during their coffee breaks.)
Instead of acting like autopilot robots, let’s talk to people. You’re a marketer. You know human behavior is important. Focus on the folks that are likely to convert. Make your effort worth it.
Whether you’re with IBM, not with them, in the Cloud or not, CoupSmart can help you. Chat with us today and see how we can distill your data down to something that’s actionable and profitable.
The CoupSmart platform helps brands run promotions and collect granular consumer data. This means coupons. A lot of coupons. We’ve analyzed the millions of coupons we’ve delivered for clients, and here are some of the interesting data points we’ve found regarding the days, times and channels consumers are most active on for various industries.
With digital and social channels taking over marketing, the days of running successful, stand-alone promotions and coupons are rapidly disappearing. When consumers look at the promotions your brand runs, they’re also looking at everything else that your brand is doing across a multitude of traditional and digital channels. There is no void that promotions can exist in anymore – it’s all one big interconnected experience for consumers.
So what’s the key metric for promotions in this new environment? In a word, Traffic.
This can come from a variety of sources, but the most cost-efficient traffic comes from a brand’s own website(s), social pages and email lists. After all, it’s a lot cheaper to get a promotion in front of a consumer who’s already visiting your website, signed up for an email list or engaged with your social channels (or who even just has a friend who’s engaged with your social channels) than constantly purchasing digital or (especially) traditional media advertising.
It takes commitment to build up traffic from these sources, however, and it takes more than just offering coupons from time to time. Consumers now expect to have a variety of high quality content create for them by brands, content that is truly interesting and well-produced.
We always find the broad term “high-quality content” frustrating though. What does that really mean when applied to what consumers are looking for from your brand? Promotions themselves always rank high on the list, but that’s just the tip of the content iceberg. To make it easy, here are a few key areas for you and your agency to focus on (and you can find out more in this fantastic article on Social Media Strategies Summit).
- Exclusive experiences for consumers on a particular channel
- Getting new information on your products and brand activities first
- Opportunities for customers to offer direct feedback on your products and services
Beyond all of this, our personal favorite option for high-quality content is also the easiest: reposting content from others that is relevant to your key customers and is timely. For example, if you are selling primarily to mothers of young, school-age children, occasional helpful articles on back-to-school items or tasks during the months of July and August would be a great choice. Just be sure that there is a credible tie-in between the articles that you repost and your brand, and ALWAYS be sure to properly credit the source of your content if you’re not providing a direct link to it.
Want to learn more about capturing psychographic and demographic information on your customers that can be used to create fantastic content? Request a demo of the CoupSmart platform with one of our team members.
Recent reports, such as this one by Business Insider, have made one thing clear: Consumers are rapidly adopting ad-blocking software. In fact, as of June 2015 almost 200 million consumers are using ad-blocking software, that’s almost a 100% year over year increase. At CoupSmart, we believe this trend will have several key impacts on how promotions are run, including:
Higher Focus on Quality Creative and Content
Word of mouth, whether through social, digital or email, will become more important as display advertising loses effectiveness. If a promotion is truly interesting and sharable, it has the potential to reach more consumers in a more effective way than display ads.
With the algorithms that various social networks use to display content, this also means it’ll be much harder for offers to live in a vacuum. Consistent, high-quality content campaigns will be needed to fill the void between promotions, ensuring:
- Consumers engage with your brand
- Organic traffic is substantially effect your sales
Increasing Importance of Building Customer Databases
This technological shift has made it even more important to build, maintain and continue growing your brand’s own customer database, especially a list of high quality email addresses for direct communication. With industry average open rates typically between 15-20%, email currently is one of the most effective ways to get in front of your customers and potential customers, and this will continue as it becomes harder for display advertising to reach your target audience at the right time.
In addition to emails, it’s also important to collect demographic and psychographic information on your customers. Not only can this be used to target email marketing campaigns better, it’s also a ready source of data on what sort of content you should create to have the best chance for your promotions to resonate with your customers.
Continuing Focus on Mobile
While Apple may be trying to change how mobile works, due to various technical limitations, it’s still much harder for consumers to effectively block ads on their mobile devices. This increases the importance of a channel that was already taking a larger and larger share of the display advertising market.
A few simple ways to ensure that promotions are always compatible with mobile options is to design responsive ads that works on a mobile device or desktop on your web-based campaigns, and make use of shortened URL that can direct traffic easily (especially if Facebook apps are involved).
While the end result of this increase in ad-blocker usage is uncertain, we think this represents a fantastic opportunity for marketers. It’s a chance to really show the following:
- The value marketers provide to organizations by going beyond simple automated ad testing
- An understanding of what potential customers are looking for from brands
- The opportunity to create content that truly resonates with customers
Want to learn more about capturing granular personal data on your customers that can be used to build up your brand’s database and create great content campaigns? Request a demo with one of our team members now.
Tags: Ad, Block, Custom Content, Database, digital coupons, marketing, Mobile
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