As a continuation of our partnership with IBM, we’re happy to announce that we have launched our first integration between Watson and CoupSmart.
We know that all of our clients and agency partners value the personal data we capture during campaigns, but we also know that it’s easy to get overwhelmed. After all, it’s not uncommon to collect over a million unique Facebook Likes during each campaign.
By tapping into IBM’s Watson Analytics tool, our Client Services team is now able take the millions of data points we have on your customers and more effectively analyze it to create even more accurate insights into who your best customers really are.
ARE YOU GETTING OPTIMAL RESULTS FROM MARKETING SPEND?
Using the insights created from this data, we work with clients and their agency partners to help determine optimal offer values, creative and traffic sources, and help many clients experience a 200%+ increase in response rates. Many of our clients also use these insights to run better targeted paid advertising campaigns and content campaigns outside of promotions.
Click here for a video on how IBM Watson works.