COUPSMART BLOG

Your resource for digital and social couponing news

Artificial Intelligence + CoupSmart

June 20th, 2017 5:28pm by Kristi Hoeffer

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As a continuation of our partnership with IBM, we’re happy to announce that we have launched our first integration between Watson and CoupSmart.

BETTER INSIGHTS
We know that all of our clients and agency partners value the personal data we capture during campaigns, but we also know that it’s easy to get overwhelmed.  After all, it’s not uncommon to collect over a million unique Facebook Likes during each campaign.

By tapping into IBM’s Watson Analytics tool, our Client Services team is now able take the millions of data points we have on your customers and more effectively analyze it to create even more accurate insights into who your best customers really are.

ARE YOU GETTING OPTIMAL RESULTS FROM MARKETING SPEND?
Using the insights created from this data, we work with clients and their agency partners to help determine optimal offer values, creative and traffic sources, and help many clients experience a 200%+ increase in response rates.  Many of our clients also use these insights to run better targeted paid advertising campaigns and content campaigns outside of promotions.

Click here for a video on how IBM Watson works.

Ready to start developing better profiles of your key customers and get better results from your promotional and other marketing campaigns?  Contact us at sales@coupsmart.com, or request a demo here.

DIY, You Don’t Need Us – It’s a Self-Service Model

December 14th, 2015 5:04pm by Kristi Hoeffer

Are You Talking to Autopilot Robots or People?

November 23rd, 2015 3:49pm by Kristi Hoeffer

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Do UBX?

CoupSmart is now a part of a new exchange to better serve you, partnering with the likes of IBM and Facebook to name a few. Here’s the new acronym to memorize: UBX.

Universal = It’s big.

Behavior = They’ve couponed once, they’ll coupon again.

eXchange = Let’s scratch each other’s backs and help each other out, shall we?

You’re busy and have zero time. We understand. It’s not an add-on…It’s pre-integrated with data that’s already there. UBX re-looks at data in a new way.

 “The real voyage of discovery consists not in seeking new landscapes, but in having new eyes”

– Marcel Proust.

Re-look at your data with new eyes. Or have us look at it for you, sift insights to the top, and turn that insight into profit for you. Your data is already there; we’ll turn that data into a better ROI.

An Example.

Say your coupon is…

X   Viewed

X   Claimed

___Redeem

Oh how important that suffix “-ed” is. If a consumer has viewed your coupon, taken the steps to claim it, but has yet to redeem it, you know they are close to closing the deal. With UBX, CoupSmart can identify these people, study their behavior, and tailor a custom message to them (e.g. If they “like” Starbucks coffee, send the message in the morning and talk about redeeming a coupon easily during their coffee breaks.)

Instead of acting like autopilot robots, let’s talk to people. You’re a marketer. You know human behavior is important. Focus on the folks that are likely to convert. Make your effort worth it.

Whether you’re with IBM, not with them, in the Cloud or not, CoupSmart can help you. Chat with us today and see how we can distill your data down to something that’s actionable and profitable.

Understanding Consumer Coupon Activity

September 23rd, 2015 1:35pm by Kristi Hoeffer

The CoupSmart platform helps brands run promotions and collect granular consumer data. This means coupons. A lot of coupons. We’ve analyzed the millions of coupons we’ve delivered for clients, and here are some of the interesting data points we’ve found regarding the days, times and channels consumers are most active on for various industries.

CoupSmart Infographic

Promotions Can’t Stand on Their Own

September 2nd, 2015 4:09pm by Kristi Hoeffer

With digital and social channels taking over marketing, the days of running successful, stand-alone promotions and coupons are rapidly disappearing. When consumers look at the promotions your brand runs, they’re also looking at everything else that your brand is doing across a multitude of traditional and digital channels. There is no void that promotions can exist in anymore – it’s all one big interconnected experience for consumers.

So what’s the key metric for promotions in this new environment? In a word, Traffic.

This can come from a variety of sources, but the most cost-efficient traffic comes from a brand’s own website(s), social pages and email lists. After all, it’s a lot cheaper to get a promotion in front of a consumer who’s already visiting your website, signed up for an email list or engaged with your social channels (or who even just has a friend who’s engaged with your social channels) than constantly purchasing digital or (especially) traditional media advertising.

It takes commitment to build up traffic from these sources, however, and it takes more than just offering coupons from time to time. Consumers now expect to have a variety of high quality content create for them by brands, content that is truly interesting and well-produced.

We always find the broad term “high-quality content” frustrating though. What does that really mean when applied to what consumers are looking for from your brand? Promotions themselves always rank high on the list, but that’s just the tip of the content iceberg. To make it easy, here are a few key areas for you and your agency to focus on (and you can find out more in this fantastic article on Social Media Strategies Summit).

  • Exclusive experiences for consumers on a particular channel
  • Getting new information on your products and brand activities first
  • Opportunities for customers to offer direct feedback on your products and services

Beyond all of this, our personal favorite option for high-quality content is also the easiest: reposting content from others that is relevant to your key customers and is timely. For example, if you are selling primarily to mothers of young, school-age children, occasional helpful articles on back-to-school items or tasks during the months of July and August would be a great choice. Just be sure that there is a credible tie-in between the articles that you repost and your brand, and ALWAYS be sure to properly credit the source of your content if you’re not providing a direct link to it.

Want to learn more about capturing psychographic and demographic information on your customers that can be used to create fantastic content? Request a demo of the CoupSmart platform with one of our team members.